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"How much does a box cost?" is the most common question in our inbox and the hardest to answer honestly with a single number — not as a sales dodge,…

A cosmetic box lives two lives: first on the shelf, where it has a few seconds to catch the eye, then in the customer's hands, where it is judged by…

The short answer: a folding (self-assembly) carton is the choice for a product that sells off the shelf in regular runs; a rigid box made of binder’s board is for…

Packaging is the only marketing tool the shopper is holding in their hands at the moment of the purchase decision. On the shop shelf a product has 1–2 seconds to…

The short answer: digital printing pays off on small runs and tests, offset — on runs from several hundred copies upwards. The boundary is defined by make-ready economics: offset has…

Post-press finishing is the shortest route from an ordinary box to a premium one. It is also the most underrated economically: most of its cost is one-off (dies, make-ready), so…

The price of a cardboard box is made up of six blocks: material, preparation (cutting die and design), printing, finishing, die-cutting and gluing, and logistics. Some of these costs are…

Five mistakes in packaging artwork come up in order after order: RGB colour mode instead of CMYK, missing bleed, artwork built without the die-cut outline, low-resolution images and finishing effects…